How to Choose the Right Events to Sponsor
A sponsor’s guide to selecting events that align with your brand, budget, and goals. Learn what to evaluate before committing.
Blog
Sponsorship insights for brands and event hosts.
For Sponsors For Sponsors Measuring ROI from Event Sponsorship
How sponsors can track and prove the value of event investments. Metrics, benchmarks, and reporting that matter.
For Sponsors Building Your Brand Through Strategic Sponsorships
How sponsors use events to grow awareness, trust, and community. A practical guide to brand-building via sponsorship.
For Sponsors Event Sponsorship Budget Planning for Brands
How to set and allocate a sponsorship budget. From total spend to per-event and activation costs.
For Sponsors How to Pitch Your Brand to Event Organizers
What sponsors should include when reaching out to events. How to stand out and get a reply.
For Sponsors Best Activation Ideas for Event Sponsors
Creative and practical ways to activate your sponsorship. Booths, sampling, experiences, and digital tie-ins.
For Sponsors Finding Events That Match Your Target Audience
How sponsors discover events where their ideal customers already gather. Filters that actually matter.
For Event Hosts How to Attract the Right Sponsors for Your Event
A guide for event hosts: build a sponsor-friendly offer, target the right brands, and close deals.
For Event Hosts Creating Sponsorship Tiers That Convert
Event host guide: structure tiers that are easy to understand, fairly priced, and aligned with sponsor goals.
General Event Sponsorship 101: A Complete Guide
An intro to event sponsorship for brands and organizers. How it works, who benefits, and how to get started.