How to Attract the Right Sponsors for Your Event
Eventlift Team ·
Sponsors invest when the value is clear and the fit is obvious. Here’s how to get their attention.
Know what sponsors are looking for
Brands typically care about:
- Audience – Who attends, in numbers and quality (job roles, demographics, interests).
- Reach – Size, format, and where the event sits in the calendar and in the market.
- Activation options – Booth, sampling, stage, content, digital, pre/post campaigns.
- ROI story – How they’ll measure success (impressions, leads, sentiment).
- Professionalism – Clear packs, deadlines, and a reliable point of contact.
Shape your offer and pitch around these.
Build a strong sponsor pack
Include:
- Event overview – Name, date, location, format, and one paragraph on “why it matters.”
- Audience – Size (expected and past), demographics, and evidence (survey, past sponsor feedback).
- Tiers – What each level includes (logo, listing, booth, speaking, sampling, etc.) and price.
- Activation options – What’s allowed (booth size, sampling, stage, exclusivity by category).
- Deadlines – When to decide and when to pay.
- Contact – One named person and email.
Make it easy to compare tiers and say “yes.”
Target brands that fit
Aim for sponsors whose:
- Audience overlaps with your attendees (B2B, consumer, industry, region).
- Goals match what you can deliver (awareness, leads, community).
- Budget fits your tiers (not too small, not overpaying for what they need).
Avoid a long spray-and-pray list; a short, relevant one converts better.
Make the first touch specific
When you reach out:
- Reference their brand – A recent campaign, product, or audience they focus on.
- Explain the fit – “Your customers are X; our attendees are X” in one or two lines.
- Propose a tier – e.g. “Silver would give you A, B, C – here’s the pack.”
- Suggest a call – 15–20 minutes to answer questions and share more on the audience.
Template blasts get ignored; tailored, concrete asks get replies.
Follow up and close
- Send the pack and a short summary.
- Follow up once after 1–2 weeks if you don’t hear back.
- On a call, repeat the fit, show the pack, and ask: “What would you need to move forward?”
- Send a simple agreement and invoice quickly after a yes.
For event hosts: Eventlift helps sponsors find you. A clear, detailed listing and tiers make it easier for the right brands to say yes.