Finding Events That Match Your Target Audience
Eventlift Team ·
The right event is one where your target audience shows up. Here’s how to find them.
Define your audience clearly
Before you search, write down:
- Demographics – Age, job, industry, seniority, location.
- Psychographics – Interests, values, what they read and follow.
- Behavior – Where they go IRL (conferences, meetups, festivals, tradeshows).
The more precise you are, the easier it is to judge if an event’s “attendee profile” matches.
Use filters that matter
When evaluating events, prioritize:
| Filter | Why it helps |
|---|---|
| Audience type | B2B vs. consumer vs. mixed – determines how you sell and activate. |
| Industry or theme | Same or adjacent to yours – relevance and credibility. |
| Location | Where your customers and team are – cost and logistics. |
| Size | Reach vs. intimacy and cost – different goals need different scales. |
| Format | Expo, conference, festival, etc. – what activations are possible. |
“Cool” or “famous” matters less than overlap with your segment.
Check who else is there
- Other sponsors – Peers or adjacencies? If the mix feels off, the audience might too.
- Speakers and agenda – Topics and names that your audience would care about.
- Past editions – Testimonials, photos, and stats that show who actually came.
Use that as a sanity check before you apply.
Validate with a small test
If an event is new to you:
- Buy a ticket and attend as a visitor once, or
- Start with a low-tier or digital-only option.
You’ll see the real audience and format before committing to a big package.
Use a matching tool
Manual searching is slow. A platform that lets you set:
- Industry, audience type, location, and budget
…and then surfaces matching events will save time and surface options you’d miss otherwise.
Eventlift matches you to events based on your audience, goals, and budget so you can focus on the shortlist that actually fits.