Creating Sponsorship Tiers That Convert
Eventlift Team ·
Good tiers make it easy for sponsors to choose and for you to sell. Here’s how to build them.
Give each tier a clear role
Typically:
- Title / Lead – Maximum visibility: main stage, exclusivity, top logo placement. For brands with the biggest budgets and broad goals.
- Mid – Solid visibility: booth, logo, maybe a session or sampling. For brands that want reach and activation.
- Entry – Logo, listing, basic visibility. For smaller brands or first-time sponsors testing the event.
Name them simply (e.g. Gold / Silver / Bronze or Presenting / Partner / Supporter) and write one line on “who it’s for.”
Bundle benefits in a logical way
Each tier should feel like a clear step up:
| Benefit | Entry | Mid | Top |
|---|---|---|---|
| Logo placement | ✓ | ✓ | ✓ (larger / more) |
| Website listing | ✓ | ✓ | ✓ |
| Booth / footprint | – | ✓ | ✓ (larger / better) |
| Stage / content | – | Optional | ✓ |
| Sampling / demos | – | Optional | ✓ |
| Exclusivity | – | – | By category |
Avoid random or overlapping perks. If Mid and Top are too similar, one of them won’t sell.
Price so the value is obvious
- Entry – Low enough that someone can “try” your event; you’re trading revenue for relationships and case studies.
- Mid – Where most sponsors should land: the “default” if they’re serious. Price so the cost per attendee or per lead is easy to justify.
- Top – Premium for visibility and exclusivity. Fewer slots; they should feel special.
If you’re unsure, look at similar events (size, format, audience) and see how they segment and price.
Describe benefits in sponsor language
Write for the sponsor, not for yourself:
-
❌ “Logo on slide deck”
-
✅ “Logo on main-stage screens during all keynotes (est. X views)”
-
❌ “Booth space”
-
✅ “3×3 m booth in high-traffic area; table, chairs, wifi, and power included”
Include numbers (size, reach, impressions) where you can. It helps them justify the spend internally.
Limit exclusivity and “add-ons”
- Exclusivity – Offer by category (e.g. one “Tech” or “Beverage” partner) only at the top tier. Too many exclusive categories make it hard to fill.
- Add-ons – Optional extras (extra booth space, extra session, logo in more places) can work, but keep the base tiers understandable on their own.
For hosts: Clear, well-structured tiers make it easier for platforms like Eventlift to match you with sponsors whose budget and goals align with what you offer.